What’s the Value Proposition?


The concept of value propositions seems omnipresent in many conversations these days. It comes up when people are asking how they will get value for money spent. It comes for vendors of products and services as they try to make pricing decisions. It comes up when trying to make realistic projections about how to deploy scarce resources.

In this technological age, we are bombarded with offers of products and services, requests for sponsorships and enticements to participate in organizations and movements. Each of these is seeking some measure of our time, talent and treasure (money). Continue reading