The Barbados Brand

Barbados brandI regularly participate in online discussions.  I prefer these to call-in programmes for the introduction of ideas and issues for fruitful discourse. I have decided to contextually integrate some of the issues that fit this column.

Senator John Watson has a Facebook group called FB Senate that I find informative and stimulating. I commend Senator Watson for this approach to public dialogue and consultation. This article flows from a suggestion that we should be working toward establishing a “made in Barbados” identity as a preference among Barbadian consumers and in the global market. Branding is a hot marketing buzzword that in many instances, is heavily skewed to a product orientation. Continue reading

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