The Barbados Brand

Barbados brandI regularly participate in online discussions.  I prefer these to call-in programmes for the introduction of ideas and issues for fruitful discourse. I have decided to contextually integrate some of the issues that fit this column.

Senator John Watson has a Facebook group called FB Senate that I find informative and stimulating. I commend Senator Watson for this approach to public dialogue and consultation. This article flows from a suggestion that we should be working toward establishing a “made in Barbados” identity as a preference among Barbadian consumers and in the global market. Branding is a hot marketing buzzword that in many instances, is heavily skewed to a product orientation. Continue reading

Advertisements

Telephone tag: global style

MP900387823Not that long ago, telephone conversations, email messages, fax messages, couriered packages and of course, “snail mail” were the principal means of communications in business. I remember being impressed when a major transnational client placed me on their intranet. Even then, the most important meetings took place face-to-face, which involved extensive travel on everyone’s part. Continue reading